· Max Tower · Business · 1 min read
Tokens on sale at OpenAI
What does the price drop on tokens signal?
OpenAI recently reduced the price for tokens from the Terra and Luna versions of GPT 5.6.
| Model | Old 1M output | New 1M Output |
|---|---|---|
| GPT 5.6 Luna | $6 | $1.20 (-80%) |
| GPT 5.6 Terra | $15 | $12.00 (-20%) |
| GPT 5.6 Sol | $30 | $30 |
| Opus 5 | $25 | = |
| GLM 5.2 | $4.40 | = |
These models were only released on July 9th, so the original pricing was in place for just one month. That’s a quick timeline for a pricing change. So what could be the positive spin from this move for OpenAI? For sure this move is driving revenue. Take a look at the OpenRouter chart of OpenAI tokens from this timeframe.
From the OpenRouter chart, we see that the token usage has increased significantly after the price drop. Volumes for Terra have approximately tripled after the price change and Luna volumes have increased by 10x.
As long as this price level is greater than the cost to host the models, OpenAI’s revenue growth story will get a boost from this pricing.
